defining solid solutions

we are Strategy Foundry

listen. learn. design. deliver. learn more

about

Strategy Foundry is led by a group of industry experts and develops, designs and implements innovative strategies for payment, card, loyalty and digital solutions.

We have amassed significant experience working with well known companies and brands in many sectors of the business world such as hospitality, financial services and travel. Clients include Walmart, Sunwing Travel, CIBC, Soundpays and a number of start-up and emerging new business ideas.

For more than 13 years, we've been helping companies leverage digital technology to create both unique payment and engagement capabilities. Through a combination of management consulting, unique solution offerings and 3rd party products, we help our clients create exciting opportunities for incentivizing targeted behaviors and ultimately drive revenue improvement. With a clear focus on emerging technologies, our subject-matter expertise includes mobile payments, real-time engagement, Blockchain and crypto-currencies.

Loyalty Solutions
Engagement Strategies
Member Marketing
Algorithmic Loyalty

Loyalty Solutions

Whether you need to build a new brand loyalty program from the ground up, or give an old one a simple refresh, we can help. Covering everything from initial loyalty strategy to program design and implementation, our comprehensive approach will ensure that your loyalty solution remains aligned with your brand and business objectives while truly resonating with your customers. Your program's development will be continuously evaluated to measure progress, allow for adjustments and set your program up for sustained success. Augmented with business intelligence and compared to industry benchmarks, all programs are designed to deliver exceptional customer experiences while delivering value to your business.

Engagement Strategies

Using the latest in marketing technologies, we assess your engagement strategies across multiple communication platforms and provide insights on how to develop deeper connections with your customers. Our analysis can help you further understand your customers by identifying which aspects of your brand's experience are driving their choice and loyalty most effectively. We can also develop an overarching communications plan to support your goals and further refine your customer specific messaging and positioning.

Member Marketing

We know your loyalty and engagement strategies need to fit nicely within your marketing stack, after all personalization and offer delivery are an important part of your member marketing strategy, whether you're using email, SMS, a mobile app, social media or experimenting with something brand new.

Algorithmic Loyalty

All of our loyalty programs are anchored by an immense foundation of customer research and analytics. We apply proprietary logic, our own algorithms, and incredible big-data thinking to deliver advanced recommendations on loyalty program optimization and growth. Our approach seeks to balance the human element of loyalty program design with the data-driven science behind it, providing the perfect platform on which our clients can build strong customer relationships.

our work

Over the past 10 years we've developed lasting relationships with some of the most recognizable names in the retail, restaurant, financial, resort, and airline industries. Our clients trust us to provide professional loyalty solutions that enrich customer experiences and further develop valuable connections with their customers.

team

With a passion for customer loyalty, an interest in innovative approaches, and the experience to back it all up, our team is poised to deliver the perfect solution to enhance your customer relationships, improve your customer loyalty, and increase your bottom line.

Doug Sutherland

Doug is an internationally known business and digital strategist covering mobile payments, real-time engagement, payment, credit card, loyalty and digital marketing solutions.

Meagan Mariano

Meagan started her career with Strategy Foundry and manages the day-to-day marketing and project maangement. Meagan works with our start-up clients to help them turn vision into an MVP.

Mathew Mozaffari

Matt oversees local and offshore mobile and front-end development. Matt loves to invest time and energy in ideas and with customers who are driven by creation.

Kevin Chirayath

Kevin serves as Data Analyst and Lead Engineer for Web Development, providing local software development of our .NET environments and overseeing our offshore resources.

Stanley Adigwe

Stanley oversees offshore iOS and Android mobile development, while providing local software development of React Native, and Android applications.

Heather Tiet

Heather leads our off-shore front-end and quality assurance teams.

BK Chovatiya

BK provides local software development within our Web Development team, including mobile APIs and Ruby on Rails environments.

Rini Mittal

Rini is a member of our India-based off-shore development team, specializing in iOS software development.

Sandeep Siani

Sandeep is a member of our India-based off-shore development team, specializing in Android software development.

Gurdeep Singh

Gurdeep is a member of our India-based off-shore development team, specializing in Android, Wordpress and React Native software development.

Safal Patel

Safal is a member of our India-based off-shore development team, specializing in iOS, React Native and Ionic software development.

contact

We would love the opportunity to speak with you and share our fresh thinking. Working closely with your organization, our team members will leverage their unique skills and capabilities to provide you with the loyalty solution you deserve.

Strategy Foundry Limited
1938 Avenue Road, Suite 200
Toronto, ON M5M4A1

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